Smolarz Design is a graphic design studio focused on packaging. One of our key clients was Joie, a brand known for its fun and functional home products. During my year and a half at the studio, I worked hands-on with Joie’s packaging, gaining valuable experience across design and production.
Each Joie product required a unique packaging solution. From dielines to final design, our goal was to create packaging that was practical, visually engaging, and aligned with Joie’s playful brand identity, all while meeting strict retail and brand guidelines.
After a multi-step process of design, review, and production setup, the final packaging was always rewarding to see in stores. Each piece combined function and personality, bringing Joie’s cheerful spirit to life on the shelf.
